The Name Behind the Bag - Cranmore

The Name Behind the Bag - Cranmore

I hope you’re all enjoying the sunshine as much as we have been lately? The garden at the new HQ is quite the sun-trap and it’s been fabulous to put away the winter clothes. We finally made the big move there this week and there has definitely been more unpacking going on than sunning ourselves in the garden unfortunately!


Earlier this month I was back in the US for some more shows; at the Landon Azalea Festival in Maryland and the Flower Mart in Washington DC. This time I had our new styles with me, the Kingstone, the Chilcompton and the Croscombe. It’s always wonderful returning to the States and seeing so many of you.


More orders from NY NOW have been shipped and many of you should now be enjoying your gorgeous new bags – it would be fantastic to see how you’ve displayed them in your stores, what your customers think and how you wear them yourselves. If you have any photos or comments then please join us on social media and use the tag @heatandfury .


This month in our Name Behind the Bag feature, I’m exploring Cranmore which has been on my doorstep since moving back to the UK and is also the inspiration for the name of one of our most popular bags. The Cranmore is an elegant shoulder bag, with plenty of space for all your everyday essentials, however, the village of Cranmore has an interesting history.


The East Somerset Railway can be found at the centre of the village, a heritage steam railway which allows tourists a glimpse into a forgotten era. It seems more like a scene from a Jane Austen novel, with wild strawberry plants sprawling across the tracks and afternoon tea in the dining carriage. The short stretch of track was part of the Strawberry Line, which as the name suggests, was built to transport the fruit from the Mendip Hills.





Journeying into Cranmore woods I enjoyed a fabulous walk amongst the bluebells before reaching the enormous, Victorian tower. At the top of the 148ft tower you are standing at the highest point in the Mendips. At over 1000 ft above sea level you can enjoy panoramic views for miles. Unsurprising then that it was used as a lookout point by the Home Guard in WWII.



Cranmore Tower was eventually sold privately and when the new owner undertook repairs he discovered something extraordinary. The remains of a Roman fort, containing an impressive hoard of coins and other treasure was unearthed just beside the tower.

The view at the top of Cranmore Tower

(The view at the top of Cranmore Tower)


So next time you reach for your Cranmore shoulder bag, imagine the centuries of history behind the pretty little English village it’s named after.

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